Marketing Cloud

Marketing
Cloud

We are Marketing Cloud specialists that cement stronger customer relationships

Our Marketing Cloud expertise powers meaningful customer moments through personalized marketing journeys at scale to deliver the right message at every opportunity. But we don't stop there.

 

Through our connected experience focus, we help organizations use their data across sales, service, commerce, and communities to provide an in-depth, 360-degree view of their customers. This intelligence activates marketing programs, product development and other opportunities that anticipate customer needs and evolve with them.

Our capabilities deliver personalized experiences at scale

47

Marketing certifications and counting

Journey Builder

Level II Specialist

Interaction Studio

Advanced Partner

Pardot

Certified

Email Studio

Level II specialist

Social Studio

Certified

Audience Studio

Certified

Mobile Studio

Certified

Datorama

Accredited

Customer 360 Audiences

Certified

Einstein for Marketing

Certified

Preference Center App

Custom innovation

 

The Horizontal team provided knowledge, flexibility and agility throughout the whole process. The biggest challenge was transferring the technical knowledge and agile progress into digestible, tangible value for some of our business partners to react to. The biggest win was building a preference center in multiple languages — a feat that we wouldn't have been able to do internally.

 

    - Product Manager Marketing Automation, Univar | Justin Samaniego

A customer-first approach that modernizes and grows your Marketing Cloud investment

It’s simple: Exceptional experiences build greater possibilities between organizations and their customers. Based on this experience-forward mentality, we operate with an unwavering focus to deliver personalized marketing messages at every touchpoint of the customer journey. In tandem, we harness the data from these engagements to create a 360-degree view of each customer so you're left with a single source of truth for each unique customer profile.

Our approach to long-term success

Our Salesforce Marketing Cloud specialists work hand-in-hand with our team of creative strategists and UX designers to build cohesive experiences that surpass customer expectations. Plus, we ensure all our Salesforce implementations are right the first time around, built for future scalability, and supported with training and enablement for customer independence.  
 
We also understand that successful Salesforce investments go beyond technical functionalities. That’s why we fuse our Salesforce expertise with additional in-house skills that take comprehensive look at your business challenges and identify the right success metrics, technologies and insights that optimize your results.  

 

A preference center built for marketers

Our capabilities with Salesforce Marketing Cloud go much deeper than the ordinary. Case in point: our custom-built No-Code Preference Center. Available within the Salesforce AppExchange, this fully-configurable solution was developed to help marketers amplify their Marketing Cloud email programs by creating a customer preference center that simply relies on a few simple clicks vs. writing tons of code. Now customers can simply opt in to the content they want and organizations can go to market faster with improved segmentation and personalization — all while staying compliant with GDPR, CASL and CAN-SPAM. TL/DR: It’s a win-win for all.

 

 

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Insights

Building a 360-Degree View

The three benefits of achieving a unified, 360-degree picture of your customer journeys.

Work

UnitedHealth Group

Helping a company find its future through smarter hiring.

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