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Bringing the immersive underwater experience alive online.
SeaWorld® Yas Island, Abu Dhabi
Platforms
Services
Seaworldabudhabi.com offers visitors a high-tech and immersive digital experience like no other, so it’s crucial that our site has the same ‘wow’ factor. As the window into our theme park, the site gives guests a shiver of excitement as they quickly and easily curate and book their own adventure and dive into our underwater wonderland.
Euan Mitchell
Digital Marketing Director, Miral Destinations
Promoted Content
The site was ready to withstand unprecedented traffic during the hugely anticipated opening of the MENA region's first Marine Life Theme Park. Bookings have exceeded revenue expectations and guests are making the most of their visits, booking multi-park experiences in addition to the one-of-a-kind SeaWorld Abu Dhabi. 
A digitally advanced site that’s already making waves
The results
Customer centricity places the user at the heart of every decision, and that’s where Horizontal Digital began formulating its product plan. The discovery phase started with understanding the business goals through a series of stakeholder interviews and workshops to identify and align on the main vision of the product.

A deep dive into the customer’s mind, the business strategy, and in-depth competitor research and benchmarking, allowed Horizontal Digital to create the product strategy and roadmap for the future. The team then embarked on the implementation of an insight-informed digital strategy to deliver visually engaging UI and intuitive UX in an agile and phased out approach until the park opening.

The Experience Design team weaved their creativity into the site with captivating, flowing design that takes the user into a digital underwater world detailing all the various adventures on offer from the tropics to the poles.

Visitors to the site are also educated about SeaWorld Abu Dhabi’s conservation and animal welfare initiatives – a key objective of the Marine Life Theme Park experience.

On the back end, Sitecore XP provided the SeaWorld Abu Dhabi digital marketing team with a user-friendly CMS to upload content, along with a powerful analytics engine for them to track the performance of their pages and digital journeys.

The Technology team created over 50 reusable components that SeaWorld Abu Dhabi’s digital team can easily populate to build their own future pages and campaigns.

Horizontal Digital also integrated Coveo AI – a market-leading AI-powered enterprise search platform - into the new site allowing for advanced search, recommendation, and personalization functionality, to make each customer journey truly unique.
A booking experience as exciting as SeaWorld Abu Dhabi’s realistic realms
The SeaWorld Abu Dhabi digital experience offers guests their first glimpse into the region's only Marine Life Theme Park, so it had to make a truly impactful impression.

The ask was therefore to use the latest UI principles to create a visually beautiful journey that brings the wonders of SeaWorld to life online.

In addition to drumming up excitement, the site's primary aim is to encourage users to book tickets to the park and to other attractions on Yas Island. This meant the deployment of best-in-class UX to create a seamless, intuitive booking experience that made it possible for users to purchase tickets in only a few simple steps.

Underpinning the spectacular front end, there needed to be a sophisticated tech architecture that could combine the power of customer data, analytics, AI and marketing automation needed to bring the SeaWorld Abu Dhabi adventure alive online. Sitecore Experience Platform™ (XP) was the obvious choice given its unrivalled ability to deliver personalized, cross-channel experiences.

Once live, the SeaWorld Abu Dhabi digital marketing team needed a CMS that made it easy for them to build their own pages using a pre-existing library of components. XP puts this control in SeaWorld Abu Dhabi’s hands, making it easy for the team to upload their own content and pull their own analytics.
Making a magical first impression
Designing a digital experience that’s fitting of the Middle East's first Marine Life Theme Park means delivering a kaleidoscope of colours as vivid as a coral reef, mesmerizing full-screen visuals and a user experience as exciting as a deep-sea scuba dive.

Hot on the heels of building the award-winning Yasisland.com, Horizontal Digital was raring to go when it came to creating the online destination for the newly-opened SeaWorld Abu Dhabi – the latest addition to the capital’s premier leisure and entertainment hub, Yas Island.

The region’s first Marine Life Theme Park features 8 immersive realms, over 15 interactive rides & experiences, more than 20 live characters and performances, over 100,000 marine animals, and the world's largest multi-species aquarium. 

One of the main objectives of SeaWorld Abu Dhabi is to educate visitors on the importance of conserving our underwater world which is why it established Yas SeaWorld Research & Rescue – the MENA region's first dedicated marine research, rescue, rehabilitation and return facility.

The park’s unwavering commitment to animal welfare has made it the first facility in MENA to be recognized with a Global Humane certification. This is down to initiatives like the Animal Care Center that allows guests to watch veterinarians and marine experts in action.

The theme park’s enthralling “One Ocean” narrative talks to the interconnectedness of life on earth and in the ocean. The story begins the minute you click on the new site and are taken on a journey from exploring the wonders of the deep to booking tickets to see the real thing.
Bringing the immersive underwater experience alive online
Overview
The situation
The response

Bringing the immersive underwater experience alive online.

SeaWorld® Yas Island, Abu Dhabi

Putting car buyers in the digital driving seat
Mahindra Auto Digital
Platforms
Services
Promoted Content
By significantly improving the speed and efficiency of Mahindra’s digital platform, we were able to help the client deliver thousands of unique and compelling user experiences via a single, efficient and scalable platform.

When it comes to the success of the project, the numbers speak for themselves:

1. The site performance was improved to withstand more than 10,000 concurrent users per second with zero downtime.

2. Additional sales demand of 25% was supported.

3. We achieved a 30% cost reduction for Mahindra in infrastructure optimization.

4. The client experienced a 50% faster time-to-market for new online products.

5. Mahindra’s digital team now has 100% business ownership of content management with no technical team involvement.

This strong foundation will allow Mahindra to accelerate its marketing capabilities in a cost-effective way for both the core brand and future launches for years to come.
Online sales soar and development now in the rearview mirror
The results
Horizontal has helped us to stay ahead of the curve by enhancing the customer journey across our Mahindra Auto digital platform. This led to overwhelmingly successful online launch of Scorpio-N and our XUV400 electric vehicle. The extensive work done by the team in stabilizing and enhancing the platform resulted in more than 10,000 bookings in the first week of the site launch. Best of all, our team is empowered to create our own world-class digital experiences both now and in the future.
Dhyanendra Bhangre
Head of Technology (Digital), Mahindra Group
Our ambitious mission was to create a digital experience powered by Sitecore that could handle web traffic from thousands of visitors per second as well as developing Mahindra Auto’s ability to rapidly deploy new microsites for upcoming launches.

The end product had to maintain brand integrity, deliver personalization, and grow customer loyalty by building on and improving the site they knew and loved, rather than being a wholesale redesign. This solution allowed for a thoughtful and strategic realignment of people, processes and tools to take a much more nimble and modular approach to site ideation and creation.

Working closely with the Mahindra Auto team, we:

1. Implemented transformational optimization to the online booking/user flow with intuitive UX and UI.

2. Load tested and strengthened the site’s ability to withstand thousands of concurrent users in the booking flow.

3. Instituted Azure Service Bus – a cloud messaging system for seamlessly connecting apps and devices across public and private clouds, thereby speeding up sessions.

5. Deployed Sitecore Experience Accelerator (SXA) to enable Mahindra Auto to streamline and accelerate future development on Own-Online.

6. Gave Mahindra access to a large SXA library of reusable components and UX templates, empowering the client to quickly build their own consistently on-brand microsites for new products and launches, without the need for expensive custom coding.

7. Created a component library specific to Mahindra corporate identity, that made the various system integrations as well as marketing content available from downstream systems and various channels.
Empowering Mahindra Auto to create their own high-speed CX 
Launched in 2020 as a groundbreaking digital sales site on Sitecore Experience Platform (XP), Mahindra Auto Digital allows customers to buy a car in four easy steps without having to visit a physical dealership.

The platform allows customers to explore and personalize their vehicles, get instant exchange quotes, find finance and insurance solutions and conduct payment – all in one simple online session. Furthermore, the platform also allows customers to lease a vehicle.
Mahindra wanted to take the digital experience to the next level by improving site performance and functionality, designing a customer experience that surpassed the expectations of its digitally-savvy customers. 

Horizontal was tasked with fine tuning and refreshing the existing site, to supercharge its speed and ramp up the number of online sales – while laying the foundation to leverage Web3 technologies for a fully immersive customer experience in the future.

Before the site overhaul, pages took too long to load, making it a frustrating experience for customers. By transforming the architecture, Horizontal was able to speed up processing time to create a truly interactive and real-time experience for Mahindra customers.

The team added convenient functionality like email and SMS notifications of order booking and cancellations, and a MyBookings section on the site where customers could easily manage and track their orders.

In addition to streamlining the booking flow, Horizontal also implemented a microsite development architecture that allows the Mahindra marketing team to design their own microsites or brand launch pages rapidly.

The Mahindra team put this new functionality to the test when they built their own brand site for the highly anticipated launch of the “Big Daddy of all SUVs”, the legendary Mahindra Scorpio-N in September 2022. The Horizontal team was on hand to make sure that the brand site matched up to the car’s unmissable design, thrilling performance, advanced technology, and intuitive features.

Also, the Horizontal team was asked to have the main website ready for the launch of Mahindra’s first all-electric SUV, the XUV400, as a backup in case of any issues on their Launch Portal which exists separately and stores booking data offline. This allowed the business team to switch the Launch Portal out and use the main website if needed. After the launch, the team was able to migrate all bookings and users onto the main site quickly and seamlessly.

During the course of the project, Horizontal had to solve for three key challenges: 

1. Mahindra Auto needed to be able to accurately measure and elevate the value of their investment in their digital platform.          
                                                                                         
2. Mahindra Auto’s pan-India network of 270+ dealers and 900+ touchpoints are all integrated with the platform. In the past, this meant that the existing site was slow and often struggled to withstand millions of hits which would be a real problem when Scorpio-N, India’s most powerful SUV, hit the market with a flash sale, not to mention the XU400.

3. Additionally, the site relied heavily on systems integrations with other provider partners, such as banks and insurers, to deliver the full “Own-Online” Digital experience, again slowing the customer journey down.
Putting the sting back into the tail of Mahindra Auto
Imagine being able to buy a car online in five minutes without stepping foot in a showroom?

Horizontal Digital made the impossible possible for Mahindra Auto, one of the world’s largest car manufacturers, by reimagining the online booking flow to create a fluid, personalized experience that puts digital-first customers behind the wheel of their own buying journey.

Learn more about how we helped Mahindra Auto disrupt the car buying process by becoming the first Indian automobile manufacturer to completely transform their online purchasing journey, making it as fast and exciting as a real-life test drive.

The all-new Mahindra Auto Digital Platform not only allows customers to buy a vehicle online, but also features different functionality like built-in calculators and configuration tools so that they can customize their car. Buyers can get finance and take out insurance for their vehicle in a completely end-to-end online experience, all from the comfort of their home.
Mahindra Auto: Putting car buyers in the digital driving seat
Overview
The situation
The response

Putting car buyers in the digital driving seat

Mahindra Auto Digital

Leveraging a best-in-class digital experience to control their own digital destiny.
PODS
Platforms
Services
Promoted Content
Horizontal partnered with PODS to re-imagine the customer and prospect journey across all digital touchpoints. While doing so, we architected an all-new, cloud-based digital experience platform powered by Sitecore, capable of supporting marketing sites, campaign destinations and customer portals — all to be onboarded via a progressive roadmap. Along the way, we trained PODS' internal technology and marketing teams on Sitecore best practices so they could leverage their new, best-in-class digital experience capabilities independently and control their own digital destiny.
A real-time, personalized solution
PODS offers moving and storage services to residential and business customers across the U.S., Canada, Australia and the U.K. Successful expansion, including rapid growth of both local and long-distance moving services, created a new challenge: their homegrown digital technology solutions could simply not keep pace with demand.


    Residential and business customers were treated the same with little efforts made to distinguish their specific needs
    
    Digital experiences across public-facing marketing sites and authenticated customer portals were disconnected
    
    Technology struggled to support demand; downtime and performance challenges were normal

Helping a global leader move into the future
Overview
The Response

Leveraging a best-in-class digital experience to control their own digital destiny.

PODS

A best-of-breed ecomm platform on the front line of an aggressive market.
Grohe
Platforms
Services
During our research and discovery phase, we mapped out shopping flows and interactions across Grohe's homepage, category pages, product detail pages and the cart and checkout process — all with purchase and conversion strategies in mind.
Enhance shopping flow and customer interactions to drive conversions
Promoted Content
Together, Grohe-North America and Horizontal imagined and implemented an end-to-end ecomm solution. Our Grohe launch included an American site and two Canadian versions in English and French — helping the manufacturer break free from the limitations of its old commerce platform.

These new sites not only give the client a marketing edge, they operate on the front line of Grohe's business as its primary direct-to-consumer sales platform. Featuring PIM integration, pricing tiers and Grohe's entire product catalog, our enhanced direct-to-consumer shopping experience empowers the organization's entire customer base to shop online for the fixtures that will define their homes.
 A best-of-breed ecomm platform on the front line of an aggressive market
Our insights behind the success and launch of Grohe and American Standard connected commerce experiences with Sitecore.
Debuted at Symposium: Lixil's new DTC Channel
For future scale, we built Grohe's ecomm platform on a foundation primed to support multiple brands, regions and product catalogs. On the technology side, we ensured that the large volume of product data being ingested from Stibo was displayed accurately — including product description, specs, pricing and more.
To help Grohe escape its supply chain shell, the decision was made to leverage Sitecore XC. Since the site was already hosted on Sitecore XP, Sitecore XC enabled us to maximize existing technologies for a seamless integration — while giving digital marketers control of the shopping experience.

Our vision: A friction-free experience for web visitors. To deliver on this goal, we teamed up with LIXIL's digital marketing, product and technology teams to define key requirements. On the back end, we implemented a performant, stable and secure back-end engine equipped to handle a large product catalog and support transactions.

Bolster end-to-end ecomm functionality through back-office integrations
Next, we integrated a suite of back-office tools to reinforce the Sitecore XC platform. From fraud protection to shipment tracking to ratings and reviews, we synced these third-party technologies to Sitecore XC to provide end-to-end commerce functionality.
Provide a friction-free shopping experience via Sitecore XC
Grohe-North America reached out to us with an urgent request. After a previous partner's installation of Sitecore Experience Platform (XP) had hit a snag and destabilized the manufacturer's website, Grohe needed us to take on a rescue mission.

To make matters worse, Grohe's site was hampered by limited ecomm functionality and could only handle retail transactions for parts and accessories (a small portion of its complete catalog).
A faucet manufacturer hindered by its ecomm experience
Grohe leads Europe's kitchen and bathroom industries thanks to its product line of luxury faucets and fixtures:
Building a digital storefront to drive a manufacturer's direct-to-consumer channel
But in the U.S. and Canadian markets, Grohe lacked the direct-to-consumer channel it needed to meet the demands of the market and fulfill customer expectations. While rival manufacturers were driving sales through their websites, Grohe's North American brand still relied heavily on outside vendors (Home Depot, Wayfair, etc.) as its retail distribution partners. Meeting the demands of the market and customer expectations, Grohe pivoted and supplemented their distribution strategy by adding a direct-to-consumer sales channel through the power of Sitecore Experience Commerce.
Overview
The Situation
The Response
The Result

A best-of-breed ecomm platform on the front line of an aggressive market.

Grohe

Revamping community management for Dubai's premier developer
Emaar
Platforms
Services
Promoted Content
By taking an experience-forward approach to Emaar’s problems and pain points, we’ve elevated the design of every community page and put the real estate developer back in the driver’s seat. Today, the disconnect is gone — Emaar’s public-facing web experience looks and feels the same as the logged-in Sakani portal. Visitors can navigate touchpoints with ease, and we’ve reinforced Emaar’s role as the #1 advocate for residents and investors across the Western Asia region.
Emaar 2.0: Seamless end-to-end experiences across the customer journey
To help Emaar’s web experiences keep up with the company’s ambitious development goals, we created a solution for property managers to quickly spin up digital sites as needed. We also gave Emaar’s logged-in resident portal a facelift to align it with the brand’s public-facing website.
Redesigning the Sakani portal
Next, we renovated the front-end of Emaar’s third-party community management portal to reflect the company’s luxury brand. Specifically, we developed an interactive widget-based dashboard and integrated it into Sakani to enhance the portal’s functionality. This vastly improved the user experience and enabled residents to pay bills, schedule maintenance and perform other tasks with ease.
Architecting a friction-free digital experience that tells the Emaar story
Renowned for building the Burj Khalifa — the world’s tallest skyscraper — and the massive Dubai Mall, Emaar Properties is a pioneer in the real estate development space. Beyond these shimmering landmarks, Emaar’s portfolio also includes a suite of master-planned communities throughout the United Arab Emirates and beyond.
But there was a gulf between the sparkling residential properties for sale on Emaar’s website and the company’s clunky community management experience. Learn how Horizontal implemented a more intuitive user experience for Emaar that empowers its luxury brand to shine.
Revamping community management for Dubai's premier developer
Overview
The Response
The Result

Revamping community management for Dubai's premier developer

Emaar

Combining data and intuition to truly empower users
Formica
Platforms
Services
Promoted Content
Horizontal has been instrumental is helping our customers find what they need, quickly and easily. By simplifying the site, we’ve seen 200% growth in sample orders which has translated to a major jump in sales. Beyond this, Horizontal has made it easy to keep pace with our customers through the implementation of self-service tools that make updates easy and streamlined.
Blake Shiplely
Global Digital Platform Lead at Formica
Through a strategic reimagining of its digital presence, we’ve elevated Formica.com’s most important asset: its users.
An experience that speaks the language of the customer
The existing site was plagued with tech issues that hampered Formica’s internal teams from making updates like adding new products and editing information. In fact, it typically took the company a six month development cycle to update features and content.
We systematically reengineered the Sitecore admin experience to allow for quick, turn-key updates through an easy-to-use content authoring experience. The new admin interface allows Formica to provide an up-to-the-moment site experience that seamlessly operates across various geos, featuring products specific to each region.
Make the site easier to use for internal audiences 
The Result
This is simply the best interface we’ve seen all year.
Vincent B.
Coveo Solution Architect
One of our critical objectives was to dazzle each and every audience with the undeniable beauty of Formica products. And while rich photography on every page was a given, we went beyond images by focusing on how people actually talk about Formica products, concentrating on our rich library of color and pattern options.
Let style do the heavy lifting 
Instead of simply addressing the main problems Formica had identified, we dug deeper to better understand what Formica customers truly needed — answers made possible through user journeys, site analytics and experience prototypes.
Open the aperture of Formica audiences
Research revealed that there are no simple classifications for Formica customers. Plus, the vast majority of Formica customers are professionals who use Formica’s products in different applications and scenarios:

    Architect vs. Homeowner
    Interior Designer
    Contractor
    
    Fabricator
    Dealer/Retailer

To make the site work smarter and harder for these audiences, we organized content to be more commercial-centric — from streamlined access to specific products to creating more effective customer-centric tools across the site.
Combining data and intuition to truly empower users
Since its inception, Formica has catapulted into success with unique products that can be used across homes, offices and other applications:
An innovative leader, shackled by an antiquated digital experience 
But the site wasn’t optimized to address customer needs and wants:

    Formica.com spoke primarily to residential customers; however, commercial customers — including architects, interior designers and contractors —  were the actual main users of the site
    65% of professional customers used the search function and nearly 40% experienced problems
    Internal naming conventions hindered users from ordering product swatches — a critical conversion leading to Formica sales
    It was time consuming to find product information on product pages
    Search engines for products often led users to the wrong country site

Formica is synonymous with countertop surfaces — both in residential homes and commercial properties. And while their leadership extends far and wide, Formica’s online offerings often left customers at a loss when researching their options. Discover how we helped Formica build a customer-first mentality and innovate their digital offerings in the process.
Reimagining an iconic brand from the customer up 
Overview
The Situation
The Response

Combining data and intuition to truly empower users

Formica

How a family owned-business became masters of Big Data
Lindus Construction
Platforms
Services
Promoted Content
Horizontal’s implementation of Einstein has given Lindus the ability to make smarter data driven business decisions to make their already highly-credentialed family business an unstoppable market force.

Head-turning metrics

Lindus can now throttle their marketing campaigns by seeing actionable metrics, like:


    A 15,000% ROI on their referral program
    
    CPL and ROI, saving money on campaigns that are not working
    
    A lead cost sweet spot that gave Lindus their biggest ROI of 19,000%
    

First things first

Horizontal partnered with Lindus to create a plan to execute the first four projects on the roadmap:


    Campaign management dashboard
    
    Campaign optimization Discovery 
    Story
    Seasonality analysis
    
    Next Best Action pilot
    

Shaping-up sales

Einstein also unveiled how an appointment schedule of >14 days cut Lindus’ win rate in half. Additionally, the platform proved that the Demo/No Sales leads worth pursuing are those that visited within the last two weeks. Both insights helped boost close rates.

Planning makes perfect

Einstein has provided Lindus with a 360-degree view of margins on an individual project basis, alerting the team if they are falling below the variables Lindus has set, such as labor estimates, delivery deadlines, and more, and giving them the ability to ward off inefficiencies.
Masters of their data destiny
The Results
Our team is here to help achieve your goals. Let's talk.
Interested in learning more about our Einstein expertise?
Ongoing initiatives implemented by Horizontal include Project Management Roadmapping and Opportunity Management Dashboards as well as material purchasing decisions and margins with Einstein and Financial Force.
A comprehensive roadmapping process evaluated each possible Einstein feature on viability and priority. The output:


    A multi-year Einstein implementation plan
    
    Specific projects laid out for the first 6-12 months
    
    Potential projects identified for the future
    

Ready for AI-thing

Horizontal installed its Data Health app to assess overall data quality and level of AI readiness. The output:


    Educated the Lindus team on how data quality impacts analytics and machine learning
    
    Determined feasibility of executing projects on the roadmap
    
    Reduced risk of taking on projects that the data couldn't support

The roadmap ahead
The Response
Horizontal Digital opened our eyes to the power of what Einstein dashboards could do for our company without having to do all of the manual updating. In addition, they gave us real-time data to make business decisions in seconds rather than hours, or even days.
Lindus Management
With sizable stores of customer data at their fingertips, Lindus was intrigued with the possibilities that Einstein offers. But unlike the core Salesforce Cloud application which has standard features that work out-of-the-box, Einstein posed a handful of challenges:


    Einstein is "blank" from the start and requires immediate custom development
    
    Beginners can’t do much beyond enabling some extremely basic dashboard templates
    
    Lack of expertise makes it difficult to derive meaningful insights from the platform
    

After Horizontal implemented Einstein to help Lindus optimize marketing campaigns and seasonality analysis, the Lindus team quickly realized the full potential of Einstein.
Scaling the learning curve
Lindus Construction, a family-owned business specializing in LeafGuard® brand gutters, windows, roofing and other home improvement projects, is headquartered in Wisconsin, with partner offices in several states in the Midwest. They are also a GAF Master Elite® Contractor, a status that has been attained by only three percent of roofing companies in the nation, and received a coveted GAF Triple Star President’s Club designation--the highest award a Master Elite contractor can earn. To say they are masters of window replacement is a well-documented understatement.
Master Elite Contractors. 97th percentile in expertise. And now they’re masters of Big Data.
Overview
The Situation

How a family owned-business became masters of Big Data

Lindus Construction

Consolidating 30 individual sites into a single global experience
DP World
Platforms
Services
Promoted Content
When we started this journey with Horizontal, they quickly understood how we could work together to effectively create a digital solution through Sitecore. Having a partner who gets our mission and understands how technology can facilitate a content-driven approach to personalization is really key.
Rich Rust
Global Head of Digital & Social Media at DP World
Our one-two punch of macro and micro solutions empowers DP World’s regional operations to employ a tactical approach that stays anchored to the global brand. Outfitted with content-driven personalization, DP World’s new digital experience is poised to increase brand equity, generate more leads and engage the decisionmakers driving global trade and logistics.
One digital experience.  Configured to anticipate regional supply chain needs
Beyond the global website, each of DP World’s regions needed an individual site to fit their unique operating models. To build these regional sites, we constructed a library of modular Sitecore components. These building blocks allow regional sites to showcase their individuality—within the confines of a unified brand—and give DP World the ability to easily roll out global marketing campaigns.
Migrate website hosting to the cloud
Finally, we moved DP World’s website hosting from on-premises to the cloud via Microsoft Azure. This gives DP World the ability to effectively scale its global operations and clears the way for future digital transformation.
Create a library of reusable building blocks for regional sites
We architected a new global website for DP World with a unified structure, codebase and design for all business units. In addition, we built in geographic personalization to help users locate their closest business unit and simplified the site layout to help customers access relevant content faster:
Consolidate 30 individual sites into a single global experience
To make the digital experience as seamless and transparent as possible, we reengineered DP World’s platform using Sitecore architecture to help customers track their cargo from end to end—boosting the efficiency and predictability of supply chains.
Instead of just bolting on a new site, we embarked on a digital transformation journey with DP World. Our mission was to build a clean, cutting-edge site that accurately represents DP World’s present identity and anticipates the diverse needs of their customers on a regional level.
 Pivoting from port authority to logistics provider
Established in Dubai in 1972, DP World marshals its massive network of real-world infrastructure to enable customers to book cargo shipments on a global scale.
A titan of trade burdened by disjointed digital experiences
But the website wasn’t optimized to drive brand awareness or address customers’ supply chain needs:

    DP World’s global brand was scattered across 30 disjointed regional websites—frustrating internal teams
    Customers had almost no visibility of their goods in the pipeline
    The supply chain process was wasteful and time-consuming
    Users had to dig deep to find relevant content when they landed on the site

DP World operates a global ecosystem of interconnected ports and container terminals. But as the shipping industry evolves, DP World is shifting away from its port-focused business model and driving the expansion of its end-to-end logistics footprint across air, land and sea. Find out how we refreshed DP World’s brand to reflect its new strategic direction and personalize content for customers on a regional level.
Outfitting a global port operator for smarter supply chain solutions
Overview
The Situation
The Response
The Result

Work

Case Studies