Cushman & Wakefield

Cushman & Wakefield connects companies around the world with the spaces they need to operate. But this global real estate giant's tangled digital experiences didn't measure up to its industry-leading property solutions. Specifically, the firm’s brand was diluted across 200+ independent websites. They partnered with Horizontal Digital to improve their complicated customer journey and data quality – utilizing a powerful combination of tools like Salesforce Marketing Cloud and Sitecore XP. 

We embarked on a two-year digital transformation project to reimagine cushmanwakefield.com. This journey entailed:

• Conducting audience and stakeholder research
• Crafting personas and journey maps
• Redesigning UX/UI architecture to enhance SEO
• Implementing and integrating technical solutions
• Providing DevOps managed services

After sunsetting the vast majority of the firm's individual websites, our technologists built a consolidated global site on Sitecore 9 and Azure Paas to serve localized content across 37 countries and 26 languages. We also fused Cushman & Wakefield's website experience with the rest of its martech stack —Marketing Cloud, Sales Cloud and Pardot — to make the company's vision of end-to-end personalized experiences a reality.

By connecting their experiences and data through both Salesforce and Sitecore technologies, our client is enabled to: 

• Nurture prospect relationships through personalization and comprehensive data sets with Salesforce technology.
  
• Automatically track and manage thousands of monthly inquiries.
  
• Deliver a connected journey across all touchpoints thanks to the Marketing Cloud implementation.
  
• Consolidate hundreds of individual sites into a single, globalized experience.

The new Cushmanwakefield.com went live right before the pandemic sent the real estate industry into a tailspin. By leveraging its revamped digital platform, Cushman & Wakefield spearheaded the analysis and discussion around today's new workplace—establishing itself as a global thought leader overnight. The firm's global CEO and other C-level executives fielded interviews with top media outlets — including CNBC, the Today Show and the Wall Street Journal — to lead the dialogue surrounding the new workplace and the remote workforce.