Interaction Studio

Salesforce

Marketing Cloud Personalization

Our Marketing Cloud Personalization expertise delivers personalization that drives results

We believe connected experiences drive greater possibilities. And personalization is the fuel behind creating exceptional experiences at every touchpoint of a customer journey.

But personalization on its own isn’t a solution. It’s about leveraging personalization within a larger CX strategy that drives business outcomes. More specifically, it’s about connecting the dots along the journey of an unknown user through to an identified customer — and in the process, creating one cohesive conversation with your brand.

This experience-forward mentality — coupled with the power of Marketing Cloud Personalization — ensures your customers get the right message at the right moment on the right channel to drive results.

Leverage cross-cloud data for real-time engagement

We specialize in helping organizations use their data across sales, service, commerce, and communities to activate personalized marketing journeys at scale. Marketing Cloud Personalization automates and aggregates this data to prompt real-time engagements that guide individuals through their next best action. This level of personalized messaging not only drives more meaningful moments — it also provides the frictionless cross-departmental conversations that your customers have come to expect.

98%of marketerssay personalization advances customer relationships
89%of digital businessesare investing in personalization
76%of customersexpect consistent interactions across departments

Our Experience-Forward approach to delivering long-term success

We don’t just implement Marketing Cloud Personalization for our clients. We use it ourselves. That’s why we understand successful implementations go beyond technical functionalities – it’s about understanding business objectives, defining user personas and journeys, identifying a content strategy, delivering through adaptive iterations, and driving actionable insights to optimize results.

Our personalization specialists work hand-in-hand with our team of creative strategists and UX designers to fully enable orchestrated, cross-channel personalized experiences that surpass customer expectations. We put people at the center of everything we do – whether that’s your customers experiencing your personalized campaigns or your internal team understanding how to leverage the power of the platform themselves. This experience-forward approach is simply the most effective way to scale your Marketing Cloud Personalization investment.

Venn diagram depicting End-to-End Experiences as the overlap between Experience Design, Technical Expertise, and Strategic Consulting

Realizing Connected Experiences with Marketing Cloud Personalization

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Get a Marketing Cloud Health Assessment

At Horizontal, we believe that your technology is only as good as the strategy behind it. Are you ready to get the most out of Marketing Cloud? Partner with our experts for a Marketing Cloud Health Assessment.

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The Horizontal team provided knowledge, flexibility and agility throughout the whole process. The biggest challenge was transferring the technical knowledge and agile progress into digestible, tangible value for some of our business partners to react to. The biggest win was building a preference center in multiple languages — a feat that we wouldn't have been able to do internally.

Product Manager Marketing Automation, Univar | Justin Samaniego

The Marketing Cloud Personalization advantage

Marketing Cloud Personalization gives marketers in-depth insights on both known and unknown audiences. Through machine learning, a user’s interactions are aggregated into a customer profile that builds up their affinities. Marketers can then leverage these affinities to build personalized recipes that orchestrate content from one channel to another to drive the next best action for that customer. So not only is your content personalized based on past interactions — it’s designed to funnel anonymous users into identified prospects, and prospects into loyal customers.

Provide customers with connected, personalized experience across all of your channels, not just on your website. Marketing Cloud Personalization's triggers allow you to meet your customers where they are — whether that’s on social media, through an email, or in person — and guide them along the best path based on orchestrated data from their past interactions.
Marketers can easily conduct A/B testing of various components and brand assets without the need to bring in the dev team. Marketing Cloud Personalization's test algorithms provide real-time reports to understand what’s working so you can make data-driven decisions to continuously optimize results.
Marketing Cloud Personalization's real-time segmentation coupled with the power of Einstein allows you to present each customer with the next best action or offer automatically. This level of automated personalization delivers the most relevant content and experiences based on their unique interests and affinities.

Specialized Marketing Cloud Experts

We are Level II Specialized Marketing Cloud experts that cement stronger customer relationships. With more than 47 marketing certifications and counting, our Marketing Cloud expertise powers meaningful customer moments at every opportunity.

Through our connected experience focus, we help organizations use their data across sales, service, commerce, and communities to provide an in-depth, 360-degree view of their customers. This intelligence activates marketing programs, product development and other opportunities that anticipate customer needs and evolve with them.

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Contact our Marketing Cloud Personalization team

Want to learn more about how Marketing Cloud can power your personalization strategy? Our Salesforce team is ready to answer any questions and talk through your objectives.

Insights

The power behind personalization

And what it means for today's marketers