Industry
CPG and Retail
Creating connected experiences that keep customers coming back
It's no secret that companies that create personalized shopping experiences and relevant product deals see up to 40% more revenue. But retailers and consumer goods companies need the right technology and real-time data to enable scalable, personal experiences.
At Horizontal, our certified experts will identify and implement the best solution to help you drive repurchases and revenue through end-to-end connected experiences—across in store experiences, online, and marketing channels.
We work with leaders in CPG and retail












Proven success stories
See our CPG and retail expertise in action.
Bachman's
See the workPet Supplies Plus
See the workShure
See the work
Horizontal helped us to stay ahead of the curve by enhancing the customer journey. The extensive work done by the team in enhancing the platform resulted in more than 10,000 bookings in the first week of the site launch.
Our unique approach
Seamless shopping journeys. Personalized deals and rewards. Real-time customer data. These are the ingredients to creating exceptional customer connected experiences that set your brand apart and keep customers loyal.
For 20+ years, we have combined our unique approach of strategic consulting, technical expertise, and experience design to drive real business outcomes with leading DXP solutions.
Horizontal services that raise expectations
Discover the services that help you achieve your business goals.
Digital Experience Management
We specialize in strategizing, creating, and executing enterprise digital experience platforms that elevate customer experiences while driving business outcomes.CX Strategy & Design
From websites to enterprise-level service, we’ve earned a reputation for creating intuitive brand experiences that keep customers coming back.Customer Data Management
Our deep expertise in data strategy and data technology platforms drives contextual personalization on a 1:1 level. Our process ensures the right data is gathered, unified, protected, stays consistent, and is actionable.Analytics & AI
We leverage best-of-breed machine learning and AI technologies to take your insights further – accurately predicting customer behaviors and personalizing experiences that build long-term relationships.Commerce
We combine our expertise in commerce platform capabilities and commerce experience strategy to deliver streamlined solutions orchestrated across multiple departments to deliver one simple, seamless experience for your guest.Infrastructure, Integrations & Governance
We pride ourselves in providing safe hands and a knowledgeable team to guide customers through hosting, connecting, securing, scaling, and governing their experience platform infrastructure.Marketing Automation
Our expertise powers successful communication programs across email, SMS, social, blogs, and other content vehicles that result in personalized messages at scale for unique users.Managed Services
Transformative digital experiences require constant care and nurturing. We provide fully customizable programs empowering clients to decide what they want to manage themselves and what to outsource.
Our industry expertise
Read all of our CPG and retail thought leadership.
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Personalization is the competitive edge: Are you set up to win?
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Connecting data and technology to fuel seamless experiences
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Unlocking a new era of customer loyalty
Creating a connected commerce experience
From strategy to sales, the commerce journey matters. Download our eBook to start building a connected commerce experience that drives revenue.
Promoted Content
Insights
How digital factories scale enterprise experiences
From chaos to consistency across hundreds of brands
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The power behind personalization
And what it means for today's marketers
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