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For Your Consideration

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For Your Consideration

Yas Island

The challenge 

Creating an online experience as thrilling as the world’s fastest rollercoaster, as immersive as a deep dive into the largest aquarium on the planet, and as epic as a high-speed waterslide.

Decoding your dream holiday

Best known for Ferrari World's adrenaline-pumping rides, Yas Waterworld's wild slides, Warner Bros. World's superhero action, and SeaWorld's aquatic wonders, Yas Island Abu Dhabi caters to every thrill-seeker's dream.

But it's not just about the theme parks, sensational shows, and vibrant nightlife; with over 40 opulent resorts and endless dining options, Yas Island is also a haven for luxury and relaxation.

With such an overwhelming array of experiences to choose from, YasIsland.com was reimagined as the ultimate compass, helping visitors to navigate and customise their getaway effortlessly.

Three clicks to paradise

Collaborating with the Yas Island team and powered by Sitecore and TravelBox, Horizontal Digital slashed checkout times, simplifying the booking process to just three clicks from 10. The high-speed click-to-checkout flow now rivals some of the world’s biggest booking engines.

Choose your own adventure

Whether you’re a lover of luxury, up for some family fun or looking for adventure, the new YasIsland.com offers Stay and Play and multi-park packages to suit every taste. From booking accommodation to purchasing tickets, the site’s sleek, intuitive interface means everything's seamlessly integrated for easy planning.

Aesthetic and functional

Inspired by the energy and electric atmosphere of Yas Island, the site’s design captures the essence of the entertainment oasis. Bold colours, striking typography, and captivating photography transport visitors to a world of exciting escapades.

Interactive elements like virtual tours and immersive videos bring Yas Island's attractions to life, setting a new standard for digital exploration.

The Yas Island website not only boasts stunning visuals but also impressive functionality. Its responsive design ensures easy navigation across devices, while every aspect of the user journey is optimised for seamless exploration.

Visitors are enticed to embark on a journey of discovery, experiencing the many wonders of Yas Island, all without leaving the site.

The numbers say it all

  • 550%Increase in conversion rates on Yasisland.com

  • 200%Year-on-Year revenue growth for yasisland.com