GCI

With Alaska’s mind-boggling landmass, long winters and rugged terrain, staying connected to family, work and life in general is absolutely critical. Enter GCI — Alaska’s largest telecom provider offering cutting-edge internet & mobile services + products to help customers keep in touch with everyone and everything they need.

And while GCI.com provides a hub from which users can browse their communications options, the journey to purchase GCI services and products felt disjointed at best due to the lack of a integrated ecomm solution.

See how we collaborated with GCI to not only address their ecomm needs but also create a solution that was flexible for the future.

A thorough audit of GCI.com revealed that various pages within the site handled shopping differently — with inconsistent paths to purchase especially prominent when customers signed up for mobile vs. internet plan services.

In addition, payment was handled using traditional methods. Customers needed to contact a customer service representative via phone and then communicate what they intended to purchase. And because the shopping experience was somewhat fractured, it often led to time-intensive conversations that were less than efficient...and sometimes frustrating for customers.

We also implemented COVEO to surface information quickly via search; with a custom reusable component approach that maintained a consistent brand experience while allowing us to provide relevant content for each shopping experience. The result: A savvy experience that makes finding the right products and services simple and eliminates the need for customers to sift through mountains of SKUs.

But what good is a technical solution if it doesn’t appeal to users? To that end, our UX Design team rolled up our sleeves and built a visually thoughtful and intuitive approach to the component experience.