Smarter financing for the tech industry’s finest
Seamless digital experiences are mission-critical for any finserv firm — especially when your core customers are tech-savvy Amazon, Google, and Microsoft employees. That was the challenge facing First Tech Federal, a forward-thinking credit union with 40+ U.S. locations (mostly on the West Coast).
First Tech came to us looking for a website that offered the modern design and flawless functionality their users were looking for. We helped them think even bigger — rebuilding First Tech’s digital experiences from top to bottom to drive engagement and ROI.
Putting a human spin on the financial world
First Tech’s customers are digital natives with jam-packed schedules, so when it comes to banking and borrowing, we needed to deliver something simple, smart, and convenient. Our UX designers and Sitecore developers put their heads together to completely overhaul First Tech’s digital environment, including:
- Updating First Tech’s touchscreen navigation on mobile and tablet.
- Designing each page with a cohesive visual identity.
- Outfitting the search bar with predictive AI technology.
- Upgrading geo-targeting on First Tech’s location pages.
- Meeting ADA Compliance guidelines across colors, fonts, images, and layout.
Walking a tightrope between dynamic and down-to-earth
Molding blueprints into building blocks
"We were very impressed with Horizontal’s ability to elevate our brand for our website refresh. Thanks to their partnership, our website will continue to delight for years to come."
- Chylon Pappas, Marketing VP, First Tech
Tuning up First Tech’s engine
More Website Searches
Higher Mobile Traffic
Higher Tablet Traffic
More User Logins
Fewer Website Bounces
Faster Page Load Time
ADA Compliance Score
28% above the financial industry average
Fast and easy online banking
Increase in student loans apply clicks
Increase in home loans apply clicks
Increase in share certificates apply clicks
“Horizontal took our web design to the next level. We’ve already seen big improvements in ADA Accessibility and SEO — helping us attract and accommodate more members.”
- Sean Wolverton, Digital Experience Center Manager, First Tech
The power of personalization for the FinServ world
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