Advisory Board

Imagine a world where every surgeon enters the operating room equipped with the latest research. Where frontline workers vanquish COVID-19 surges with a data-driven game plan. Where hospitals use AI to analyze treatment patterns and provide better patient care. This is the mission of Advisory Board.

No one in the healthcare industry spends more time researching the now and predicting the next than Advisory Board. But to uncover these groundbreaking insights and omens, members had to sift through a maze of disorganized PDFs on the company’s website. This resulted in wasted time, canceled memberships, and potentially squandered lives.

Advisory Board needed a new digital experience that was as dynamic as they are — with research-rich storytelling laced across mobile, desktop, and PDF formats.

The healthcare industry is littered with cryptic jargon and a lack of overall clarity.

To help Advisory Board cut through the confusion, we took a deliberate U-turn away from Advisory Board’s previous site structure. Instead of organizing the layout according to membership status (which made it difficult for members to tell what content they actually had access to), we condensed 100+ eclectic topics into a foundation of 14 central areas of focus.

Plus, we also pared down the navigation bar to four central pillars: Topics, Events, Daily Briefing, Blog.

Within these topics, we improved on the navigation experience by assigning labels to different types of content — from toolkits for nurses to infographics for executives.

For each content type, we mapped out a scenario to bring its value and purpose to life. For example, we distilled key articles into a standardized Cheat Sheet format — perfect for scanning if you’re about to step into a meeting and need to sound up-to-speed on the latest topics.