Personalization is your entire organization's business

Today, organizations face a plethora of issues, competing priorities and operational pitfalls that slow them down and prevent them from better serving their customers. And customers are demanding a tailored and cohesive experience as a part of their end-to-end journey with a brand.

In this whitepaper, we’ll demonstrate how leveraging the combination of the Salesforce and Sitecore technology suite of offerings can drive superior experiences by:

• Seamlessly fusing purpose-built customer relationship managements (CRMs), which securely and safely capture HIPAA and PII data for better service and support

• Leveraging marketing automation for relevant messaging — delivered at the right time and place for greater customer engagement

• Harnessing holistic customer data in a centralized repository like a customer data platform (CDP) for organization’s functions, departments and teams to support the end-to-end journey